WEAR YOUR
WORLD LOUD!
Sportsgirl.com is Australia's most iconic girl universe. Street-ready dresses, Y2K denim, cargo, knit sets, beauty and accessories — designed in Melbourne for every mood, every playlist, every main-character moment.
About SportsGirl — since 1948
BORN IN MELBOURNE.
RAISED BY GIRLS EVERYWHERE.
What started as a small Melbourne store in 1948 is now Australia's playground for self-expression. We don't do boring basics. We do Friday drops, limited collabs, festival fits, work-to-party sets and beauty that fits in your mini bag. Designed by young women, for young women — with size-inclusive fits, responsible fabrics and prices that respect your brunch budget.
From Flinders Street to Perth, our stores are loud, pink, scented like vanilla and staffed by stylists who actually get it. Online? Same energy, 24/7, with express shipping, easy returns and styling videos for every product.
01 — Designed here
90% of our range is designed in our Melbourne studio. We fit on real bodies, sizes 6–18, and test washes 20+ times.
02 — Planet kinder
68% of denim now uses lower-impact cotton + recycled fibres. Reusable packaging and in-store recycling for beauty empties.
03 — Community first
We platform emerging female photographers, DJs and creators. 120+ collabs and counting. Your DM could be next.
This week // Friday drop 042
SHOP BY MOOD, NOT BY RULES
Four mini-worlds, one cart. Mix satin with sneakers. Pair cargos with corsets. All styled to screenshot.
Lookbook SS 2026 — shot on film in Fitzroy
ON GIRLS, IRL
No retouching, no runway stiffness. Real customers, real laneways, real wind in hair. Tag @sportsgirl to get featured.
Flagship experience: Melbourne Central
Beauty bar, denim fit lab, free tote personalisation every Saturday, DJ sets monthly. Come for jeans, stay for content room with ring lights.
How we fit: no more size stress
Every product page has video on 3 body shapes, exact garment measures and honest reviews with height + size worn. Returns free within 30 days.
Community + values
More than a mall brand
Lower-impact by design
Recycled poly in 80% of swim, FSC paper bags, repair stations in 12 stores. Bring 5 beauty empties = $10 voucher.
SG Collective pays creators
We commission 40+ young female photographers & stylists yearly. Paid, credited, showcased in windows.
Support that slaps
Live chat 7 days, Aus-based team, Afterpay + Zip, student discount, birthday treats. No bots pretending to be Bec.
“Cargos finally fit my hips AND waist.” — Mia, 19, Brisbane. Bought the Parachute in khaki, wore 4 days straight.
“Dress survived a festival + wash.” — Sofia, 22, Sydney. Mesh overlay, no rips, compliments all night.
“Store staff styled my formal in 15 mins.” — Ruby, 17, Melbourne. Budget kept, tears avoided.
The SG Journal — style, culture, how-to
Fresh news & stories
Styling guides, drop previews, festival packing lists and girl-culture essays. Updated weekly by our editors.
How do SportsGirl sizes run?
True to size with a slightly junior fit. If between sizes in denim, size up. Dresses have stretch — check video fit notes. Sizes 6–18, with petite lengths in selected cargos and maxis.
How fast is shipping?
Express 1–3 business days metro, standard 3–7. Free standard over $80. Free Click & Collect in 2 hours from all flagships.
Can I return in store?
Yes — online orders returnable in any store within 30 days with tags on. Beauty must be unopened, earrings final sale for hygiene.
Visit us
Flagship: Melbourne Central, Level 2. Open Mon–Sat 9–9, Sun 10–7. Sydney: Pitt St Mall. Brisbane: Queen St. Perth: Hay St. Our story →
Help & contact
Live chat 9am–9pm AEST • 1300 123 456 • care team replies in ~2 mins. For press & collabs use the in-site form. Support info →